Google seems to have had a turnaround regarding their policy of not allowing online bingo and gaming advertising. This rather dramatic situation appears to be as a result of the present economic climate in UK, in fact the same situation applies to the rest of the world too. Large advertisers have had to tighten their belts and some have cut their advertising budgets by as much as half.
Online bingo and other gaming activities are on the other hand advertising more as they become more prolific. Google is now going to allow sites that are licensed and registered with the Gambling Commission to advertise. But anyone who does not meet these criteria will have their Google account terminated.
The new Google Adsense software will mean that more online bingo players will have access to site found from other sources. This will ultimately strengthen member bases at these sites and allow for bigger and better prizes and promotions.
Not everyone is delighted with the new Google move in this direction, but we believe it will be positive. If the ASA can allow white listed sites to advertise on TV, then why not on Google? As long as the advertising is carefully regulated there should be no problem with it. All of this has happened despite the fact that last year Google said they would never allow online bingo and gaming advertising last year. It is funny what money can do!
Tags: Gambling Commission, Google, Online Bingo